WHAT IS DIVERSION
If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it. Diversion is when products are sold in "unauthorized" places. For example, all LASIO products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted".
WHY DIVERSION IS BAD
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. LASIO products are Salon Exclusive. This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic LASIO product that will perform as tested.
ARE YOU IN DANGER
You could be. Contaminated or counterfeit products could cause irritation or even infection.
WHO IS DIVERTING PRODUCTS
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.
WHAT IS LASIO DOING TO STOP DIVERSION
In order to protect LASIO salons and to ensure that consumers only receive the highest quality LASIO products appropriate for their specific hair needs, LASIO continues in its commitment to aggressively combat diversion:
• LASIO representatives undertake regular sample buys at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters.
• Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the Internet.
• Diversion information can be communicated to LASIO by emailing firstname.lastname@example.org ,
WHAT CAN YOU DO TO HELP STOP DIVERSION
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a LASIO product for sale outside a salon, please send us an email (to email@example.com) with the city, state and name of the location, or website where you saw the products. We will conduct a full investigation.