NADINE RAMOS, Founder and CEO of LASIO, Inc, an international beauty conglomerate, and author of e-book Million Dollar Keratin: How I Made Over a Million Dollars in One Year and How You Can do it Too!


In 2000, this young Latin woman from Alphabet City, NY embarked on the journey to establish a Brazilian Keratin Straightening company with one goal in mind, have salons all over the world using her product and women everywhere experiencing fabulous hair. On the discovery of this little known substance she challenged herself to recreate a salon friendly formula within US beauty regulations.


With limited funding, this self-made millionaire manifested her business from a dream into what is projected to be the next transcendent beauty empire. Turning a mobile service business into what is now the flagship salon, LASIO Studios, Ramos astonished even herself when she grossed over two million dollars in her first year of business.


With resources gained from performing the Brazilian Straightening treatment, Ramos built a distribution company for LASIO Keratin Treatments, known to date as one of the safest professional keratin straightening systems on the market.

The LASIO brand has since expanded with the introduction of HYPERSILK, a line of keratin infused daily care and styling products, and RIO DE KERATIN the beauty industry’s first do-it-yourself keratin treatment.


One vision sparked a global reach to thousands of salons worldwide. With one mindset, never stop dreaming, Ramos continues to capitalize on her dreams.