Your hair is an extension of you — it’s the way you practice self-expression, show off that sense of style, and it’s oftentimes the first impression you make on people. And for those of us that color our hair often or simply love our naturally vibrant hair color, you want to make your hair stand out, not become dull and lifeless. 

That’s why it’s so important to use products in your hair that are, well, kind to your hair. Here are our recommendations on how to keep your hair color vibrant and strong.

Get your hair color applied, and then wait three days

Don’t shower any sooner before that time. Especially for those of you using unique hair colors, like blue or pink, the moment you wash your hair is the moment the color starts to fade. Why is that the case? Well, your hair can take up to 72 hours for the cuticle to close in around the hair dye, trapping it in for a longer period of time.

Always rinse with cool water

We know, it’s cold and it’s very much not soothing. But as we’ve discussed before, heat is damaging to your hair cuticle, making it more porous which means it’s more likely to release the hair color it was holding in. 

By rinsing with cool water, you’ll prevent your cuticles from exposing the color to the elements, locking in your colors for a longer period of time.

Avoid heat and light

The rookie mistake is using a blow dryer, heat styling tools, or spending lots and lots of time in the sun. Again, it’s all about the cuticle, honey. 

Plus, just as sun exposure can be harmful to your skin, exposure to the sun’s UVA and UVB rays can mean your hair pigment can get damaged as well, leaving your hair dry and discolored.

Try a shampoo with a coconut amino acid blend

Coconut amino acids are gentle, fatty acid-rich coconut-based surfactants. They work to create a rich foam that can lather and lift dirt and other substances away without damaging or stripping the color from your hair. The Lasio Hypersilk Color Treated Shampoo & Conditioner contains a coconut amino acid blend designed to do just that, plus keratin, and avocado butter, which work to strengthen your cuticles and let your color shine. 

Nobody said taking care of color-treated hair was easy, but if you take care of it, it will shine.